Can't find footwear that makes you feel like an individual?

After spending hour after hour trying to find shoes or boots (well any footwear that we felt reflected our personality) and being lost in a sea of similar styles only available in completely black or brown, a decision was made...

How to design and create footwear that makes the wearer feel special and happy to be in those shoes... a tall task and no background in the field...

An idea is only an idea until actions are taken - before our prototypes were being shared with family and friends, we undertook courses with a master cordwainer in London's East End, developed our skills through online tutorials and consulted with expert craftsman from the heart of England's shoe-making universe, Northampton.

By taking an unconventional approach to creativity Dont Follow The Crowd provides truly innovative footwear aesthetics and will continue to push the boundaries of both looks and techniques to design and manufacturer.

DFTC Mens Collection Volume 1